DTC Episodes

As the birthplace of wine and the vinifera grape species, Georgia (the country), has wine deeply embedded in its culture. Yet, having survived conquest by three empires, fine wines are not the current norm in Georgia, where the Russian Communists focused on quantity over quality. Irakli Gilauri is launching Gilauri Wines to change that and to give wine collectors all over the world a chance to taste and connect with the best of the Ancient Terroir that is his home country of Georgia. Detai...

Sometimes data can be overwhelming. Being able to transform that data into actionable information can deliver high ROI. Jesse Lange, Managing Director of Lange Estate Winery, and Mark Evans, President of Triumph Advisors, discuss how Enolytics helps them make strategic decisions through actionable information in every part of their businesses, from DTC and wholesale into operational planning. Thanks to Enolytics for sponsoring this episode. Detailed Show Notes: Jesse’s background: 2nd ...

It appears on some wine labels, winemakers speak lovingly about them, and there are organizations focused on them. “Old Vines” is a loosely defined term that is often associated with quality in the wine industry. Seghesio, a historic Californian winery, has a strong focus on old vines with its focus on Zinfandel and Italian varietals. Andy Robinson, Seghesio’s winemaker, lays out the economics of growing and selling old vine wines. Detailed Show Notes: Andy’s background: grew up in t...

Guest hosts and a host as the guest in this episode. Byron Hoffman and Tyson Caly, co-CEOs of Offset, a leading e-commerce platform for allocated offerings, interview host Peter Yeung about his new course, Allocated Wine Offerings: Best Practices. They get into the content of the course and also a wide range of topics related to allocated offerings. Detailed Show Notes: Co-hosts: Byron Hoffman, Tyson Caly, Co-CEOs of Offset, a wine e-commerce platform and brand studio Peter’s back...

Enolytics have uncovered important insights into the US DTC wine market, including the decline of women and the divide between the affluent and middle class in wine purchasing.

Discussing Albertsons Companies launch of Vine & Cellar

Checking in on how collectors are weathering current economic conditions with AttorneySomm, John Jackson

Allocated wine offers are unique event-based sales methods, which limit how much customers can buy, create new challenges and best practices, unlike other sales channels.

Eva Horton, the owner of Flat Creek Estate, shares how they are creating more than a Texas winery but a destination.

“Wine is an emotional sale, not a rational one.” making storytelling and the immersive nature of web design critical for DTC wine sales

For the first time, European wineries can have direct relationships with customers, and lovers of many European wineries can consistently secure access to their favorite wines via the VinConnect platform.  Founder and President, Kevin Sidders, explains ho