Events Episodes

In an increasingly digital world, there is still little substitute for wine in people’s mouths. Doing in-store tastings is one way to get directly in front of consumers and get immediate feedback on products. Jessica Kogan, CEO of HSP Brands, is focused on providing both an engaging consumer experience and capturing the data from in-store tastings to drive real insight and ROI for bev alc suppliers. Detailed Show Notes: Jessica’s background: co-founder of Cameron Hughes Wine, sold to...

With the goal of living a purposeful life, Vida Valiente was founded in Napa as a combination luxury winery and charity. The foundation is focused on providing last dollar scholarships and mentorship to 1st generation college students. The winery is establishing a newly planted vineyard as the next “grand cru” site in Napa. Hayes and Susana Drumwright combine these two elements into a pathway to connect people who have succeeded with grit to the next generation through wine and impactful experie...

When Shekar Sathyanarayana, founder of Nalla, began visiting wineries in Santa Barbara and talked about Indian food, winemakers loved the food, but had never paired it with wine. Now, Nalla has brought Indian food and wine pairing to over 100 events hosted at wineries and other venues and Shekar shares what he has learned about match Indian food and wine. Detailed Show Notes: Shekar’s background: 1st generation South Indian, grew up in Kansas, was a talent agent and lawyer Nall...

It was long assumed that a love of wine runs in the family. Not so, according to new research conducted by ARENI Global on how young consumers get into fine wine. Pauline Vicard, Executive Director of ARENI, gets into the findings of their new study titled “The New Fine Wine Consumer - How People Under 40 Embrace Fine Wine.” From the shrinking middle class to the motivations of wine collectors to what drives women to embrace fine wine, the research and this conversation are chalk full of insight...

With 600 acres, a polo field, a lake dock, and even a zebra and camel onsite, the Folded Hills Winery and Farmstead in Santa Barbara is able to create unique and memorable experiences. Kim Busch, Founder and Co-Owner, and Kylie Enholm, Director of Operations, discuss how they bring this vision to life through the platform of Rhone varietal wines. From hiring for the “hospitality gene” to having a full-time events manager, Folded Hills is creating memories they hope to get people to tell their fr...

During a career sabbatical from wine PR at a yoga teacher retreat, Morgan Perry tried combining wine education and yoga with great success. Her classmates practically forced her to found Vino Vinyasa, which has blossomed into six cities. With a focus on creating great experiences rather than selling wine, Morgan has created a platform where people learn about wine and end up seeking out the wines featured in classes. Detailed Show Notes: Morgan’s background - wine PR, been in wine for ~15 ...

As the world's most prominent Italian wine fair, Vinitaly attracts ~4,000 producers and turns the entire city of Verona into Vinitaly {. As Managing Director of Vinitaly, Stevie Kim has built a vast, international community around Vinitaly and its many other products surrounding it, becoming a "Vinitaly Marathon." Stevie goes into depth about why each product was started and how it plugs into the entire Vinitaly ecosystem in part 1 of this 2-part series. Detailed Show Notes: Stevie's backg...

With 100+ years of history, many accolades, and distinctive mountain-grown sparkling wines, Ferrari Trento is still often confused with the car maker Ferrari. Matteo Lunelli, President and CEO, explains how Ferrari Trento leverages partnerships, including Formula 1, The Emmys, and others, to tell its story and grow its audience globally. Detailed Show Notes: Ferrari Trento overview Founded in 1902 by Giulio Ferrari 1952 - Bruno Lunelli (Matteo’s grandfather) acquired the winery T...

Catching the wine bug from the nudge of a physical trainer, Elton Potts, Founder & Managing Partner of Vine Vault, has built a business focused on enhancing the enjoyment of wine and wine collecting. From full-service wine storage to refrigerated shipping to hosting wine events, Vine Vault has grown rapidly and serves six markets in the US. Detailed Show Notes: Elton’s background A 27-year career in finance & ops ran a global storage and logistics business A physical trainer said be...

Aly Wente, VP of Marketing & Customer Experiences, shares how Wente thinks about managing the portfolio of experiences and how they embed wine and the Wente brand into everything they do.

Art, comedy, food, movies, performance art, outdoor cabanas, food and wine pairings...are some of the draws that bring people to Charles Krug winery in Napa Valley. President & CEO of C Mondavi & Family (parent company of Charles Krug) Judd Wallenbrock t