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XChateau Wine Business Chronicles: Vintages 2020-2021

This book is the collection of insights from the XChateau Wine Business Podcast episodes from 2020 and 2021. The book serves as a companion to the podcast, providing "cliff notes" of the key insights from each episode organized into categories.

Areas covered include: the evolution of the wine critic, the wine consumer, marketing wine to consumers – from luxury to millennials, auction houses, investing in wine, social media & influencers, wine public relations, marketing a region, marketing a wine or varietal, the future of wine retail, wine technology, diversity in wine, wine education, &
wine preservation

Luxury Wine Marketing

Host Peter Yeung's book on marketing luxuy wines with co-author Liz Thach, MW.