Store

XChateau Wine Business Chronicles: Vintages 2020-2021

This book is the collection of insights from the XChateau Wine Business Podcast episodes from 2020 and 2021. Audio available for all episodes to Patreon members.

Areas covered include: the evolution of the wine critic, the wine consumer, marketing wine to consumers – from luxury to millennials, auction houses, investing in wine, social media & influencers, wine public relations, marketing a region, marketing a wine or varietal, the future of wine retail, wine technology, diversity in wine, wine education, &
wine preservation