Social Media Episodes

Nearly two decades after filming Somm, Jason Wise, Chief Creative Officer of Somm TV and Director of the Somm movies, has a deep view of wine in the media. Jason shares his perspective on what types of media moves the needle, how to get involved as a brand, the ever changing landscape of media itself. Detailed Show Notes: Update from the last 4 years: filming tons of food & wine content around the world, a couple theatrical releases Somm TV: video streaming services, partners w/ w...

Five years in the making, reflecting on what has changed in the wine market

With many macro headwinds for the wine world, Gino Colangelo, founder of Colangelo PR, felt the negative and often poorly fact-checked press around alcohol and health posed an existential threat. Teaming with Karen McNeil of The Wine Bible and fellow PR leader Kimberly Charles, they founded Come Over October, a campaign to create a positive narrative around wine. With freely available media assets and over 120 partners, the movement, in its first stretch, has shown the power of focusing on the p...

She explains how parent company Veronafiere invested in the various Vinitaly products and allowed her to experiment.

Checking in on how collectors are weathering current economic conditions with AttorneySomm, John Jackson

Une Femme was supposed to be an in-house wine brand for their Champagne Bars The Riddler to now the fastest-growing sparkling wine in the US.

Robert and Peter reflect on how the wine industry has changed, the major themes that have popped up in the show, and some of the lessons they have learned in the process.

Wine influencer Amanda McCrossin (somm_vivant) has gained momentum in this “wild west” and now has over 100k followers on TikTok.

In this episode, Robert Vernick and Peter Yeung discuss building and managing a brand page on social media for wineries, retailers, and other wine businesses. Robert and Peter discuss how to get started, build followership, engage with your audience, and

In this episode, Robert Vernick and co-host Peter Yeung discuss social media for wineries and the importance of creating your social presence to grow your brand and build a solid client base. Robert and Peter will delve into the pros and cons of each soci