Partnerships Episodes

Driven by passion, Erni Loosen, Managing Director of Loosen Bros, has spun up countless joint ventures in his career. All with no business plan or goal of making money, but a greater purpose of driving a Renaissance for Riesling and out of passion for Riesling and Pinot Noir. Erni goes into the qualities that make for good partnerships and some pitfalls to avoid. Detailed Show Notes: Erni’s background: Managing Director Loosen Bros, Dr Loosen Estate in Mosel; took over in 1987 Loo...

With 100+ years of history, many accolades, and distinctive mountain-grown sparkling wines, Ferrari Trento is still often confused with the car maker Ferrari. Matteo Lunelli, President and CEO, explains how Ferrari Trento leverages partnerships, including Formula 1, The Emmys, and others, to tell its story and grow its audience globally. Detailed Show Notes: Ferrari Trento overview Founded in 1902 by Giulio Ferrari 1952 - Bruno Lunelli (Matteo’s grandfather) acquired the winery T...

Director of Winemaking, Gilles Nicault, describes how the partnerships work from both a business and winemaking perspective.

Washington State’s leading wine company, describes what he’s learnt and the process of collaborating with other luminaries of the wine world, including the Antinori Family, Dr Loosen, and Michel Gassier from the Rhone Valley.

Re-imagining what a wine brand could be, 19 Crimes has had many innovations, but found lasting success with augmented reality and celebrity partnerships with Snoop Dogg and Martha Stewart.