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XChateau Wine Podcast

A masterclass on the business of wine. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights.

Recent Episodes

Aug. 10, 2022

De-mystifying Wine in China w/ Ian Ford & Nichole Mao, Nimbility Asia

A walk through of how the Chinese wine market has changed, what has led to success, and the current wine trends in the country.

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Aug. 4, 2022

The Wine Monopoly w/ Trond Erling Pettersen, Vinmonopolet

Vinmonopolet the retail wine monopoly of Norway is tasked with reducing overconsumption of alcohol while enabling a growing food …

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July 27, 2022

The Norwegian Wine Consumer w/ Trond Erling Pettersen, Vinmonopolet

Trond Erling Pettersen from Vinmonopolet describes the wine culture in Norway, the four categories of wine consumers, and the maj…

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July 20, 2022

Crushing Custom Crush w/ Robert Morris, Grand Cru Custom Crush

Robert Morris, founder of Grand Cru Custom Crush in Sonoma County explains the benefits of the custom crush model, how it works, …

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July 13, 2022

Navigating La Place w/ Rebekah Wineburg & Diego Garay, Quintessa

Rebekah Wineburg, Winemaker, and Diego Garay, Director of Exports for Quintessa in Napa Valley, discuss their journey towards sel…

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July 6, 2022

Quality Driven Co-op w/ Roman Horvath MW, Domaine Wachau

Roman discusses how co-ops work, how they pay their growers to get to zero income, and how managing a co-op is different from oth…

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About the Hosts

Robert Vernick Profile Photo

Robert Vernick

Robert Vernick is a wine blogger and podcaster at night, engaging his passion, while a Silicon Valley executive by day. Robert’s insight into the intersection of technology, social media, and wine provides some of the unique perspectives that XChateau delivers to its audience. His love of sharing wine has led Robert’s WineTerroir Instagram to 50,000+ followers. Robert is a Master of Wine Candidate and also holds the WSET Diploma.

Peter Yeung Profile Photo

Peter Yeung

Peter Yeung (pronounced “young”) is a leading wine business consultant, named one of Wine Business Monthly’s 2020 Wine Leaders. He is the author of award-winning Luxury Wine Marketing and was VP of Strategy & Biz Dev at Kosta Browne in Sonoma and Realm Cellars in Napa. Peter is a Master of Wine Candidate and holds the WSET Diploma and CIA Certified Wine Professional designations. Prior to wine, Peter was an executive in Silicon Valley and a consultant with McKinsey & Company.