XChateau Wine Podcast
A masterclass on the business of wine. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights.
Recent Episodes
Accessing the Creativity of Diversity w/ Maryam Ahmed, Maryam + Compa…
Maryam shares how DEI creates access and relevance to new customers and markets for wine and how “doing the work” creates significant ROI for businesses.
Blocking & Tackling of Biodiversity w/ Drew Bledsoe & Josh McDaniels,…
From improving quality to increasing customer loyalty, they believe taking a long-term view on sustainability proves it is a good investment.
Bats, Bottles, and Baking Soda: Battling Climate Change w/ Marie-Cath…
With an action plan that covers five key climate change strategies, Bordeaux can become carbon neutral by 2050.
Sheep, Ducks, Chickens, & More w/ Dan Fishman, Donum Estate
Donum Estate is serious about sustainability, investing heavily in integrated pest management and biodiversity.
Saving Water in the Desert w/ Joan Esteve, Raimat
How a >€5M of investment has substantially reduced water usage and made the Raimat more sustainable, leaving it a better place for future generations. Photo by David del Val
Designing Allocated Offerings w/ Byron Hoffman & Tyson Caly, Offset
Allocated wine offers are unique event-based sales methods, which limit how much customers can buy, create new challenges and best practices, unlike other sales channels.
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About the Hosts
Robert Vernick
Robert Vernick is a wine blogger and podcaster at night, engaging his passion, while a Silicon Valley executive by day. Robert’s insight into the intersection of technology, social media, and wine provides some of the unique perspectives that XChateau delivers to its audience. His love of sharing wine has led Robert’s WineTerroir Instagram to 50,000+ followers. Robert is a Master of Wine Candidate and also holds the WSET Diploma.
Peter Yeung
Peter Yeung (pronounced “young”) is a leading wine business consultant, named one of Wine Business Monthly’s 2020 Wine Leaders. He is the author of award-winning Luxury Wine Marketing and was VP of Strategy & Biz Dev at Kosta Browne in Sonoma and Realm Cellars in Napa. Peter is a Master of Wine Candidate and holds the WSET Diploma and CIA Certified Wine Professional designations. Prior to wine, Peter was an executive in Silicon Valley and a consultant with McKinsey & Company.