XChateau Wine Podcast
A masterclass on the business of wine. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights.
Recent Episodes
Expanding your Impressions and Senses w/ Hoby Wedler, Tasting in the …
Trained in chemistry and born blind, Hoby Wedler , an entrepreneur and sensory expert, has trained his palate to pick up aromas and nuances in wine more acutely than most. Hoby describes how he does "Tasting in the Dark," wh...
Digital Transformation of Online Grocery & Wine w/ Jessica Kogan, Vin…
Jessica Kogan, Chief Growth & Experience Officer of Vintage Wine Estates, gets into the trends, key success factors, and the opportunity that online grocery represents.
Library Release - Selection and Differentiation in Grocery Wine w/ Cu…
Originally released on January 19th, 2022
Playful Concept, Serious Wines w/ Kyle MacLachlan, Pursued by Bear
Kyle MacLachlan details his journey of starting Pursued by Bear
Library Release - The Benefits of a WSET Wine Education w/ Peter Mark…
Peter tells us about the different levels of the WSET (from Level 1 to Diploma), the full costs of wine education, and the benefits.
Library Release - The Hardest Wine Exam in the World w/ Mark de Vere…
The hardest wine exam in the world, an elite community of >400 wine professionals, and learning how to engage with wine more. All those elements describe the Institute of Masters of Wine and the Master of Wine (“MW”) exam. MW...
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About the Hosts
Peter Yeung
Peter Yeung (pronounced “young”) is a leading wine business consultant, named one of Wine Business Monthly’s 2020 Wine Leaders. He is the author of award-winning Luxury Wine Marketing and was VP of Strategy & Biz Dev at Kosta Browne in Sonoma and Realm Cellars in Napa. Peter is a Master of Wine Candidate and holds the WSET Diploma and CIA Certified Wine Professional designations. Prior to wine, Peter was an executive in Silicon Valley and a consultant with McKinsey & Company.
Robert Vernick
Robert Vernick is a wine blogger and podcaster at night, engaging his passion, while a Silicon Valley executive by day. Robert’s insight into the intersection of technology, social media, and wine provides some of the unique perspectives that XChateau delivers to its audience. His love of sharing wine has led Robert’s WineTerroir Instagram to 50,000+ followers. Robert is a Master of Wine Candidate and also holds the WSET Diploma.