XChateau Wine Podcast
A masterclass on the business of wine. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights.
Recommended
What Price Communicates for Fine Wine
Peter dives into the various messages embedded in a winery’s decision to set price.
Delving into the US wine consumer w/ Liz Thach MW, Wine Market Council
Liz dives into their most recent research on which wine consumers are buying, why, and how they buy.
Wine Preservation: Tom Lutz, Repour
In this episode, Robert Vernick and Peter Yeung interview Tom Lutz, Founder & Creator of Repour Wine Saver, one of the leading new inventions in wine preservation technology. We discuss the technology, how people have learned about it, the differences be
Designing Allocated Offerings w/ Byron Hoffman & Tyson Caly, Offset
Allocated wine offers are unique event-based sales methods, which limit how much customers can buy, create new challenges and best practices, unlike other sales channels.
Recent Episodes
Replicating the Farmer’s Eye w/ Kia Behnia & Mason Earles, Scout
Having met at the UC Davis Wine Executive Program, Kia Behnia, CEO, and Mason Earles, CTO, founded Scout to replicate the best sensor in the vineyard, “the farmer’s eye.” Leveraging off-the-shelf hardware, Scout uses AI to pr...
Efficiency, then Sustainability with Praveen Penmetsa, Monarch Tractor
Praveen Penmetsa, CEO of Monarch Tractor, discusses the core benefits of using an electric tractor and how it works with farmers.
Helping wineries run better businesses w/ Ashley Leonard, InnoVint
Drawing on her background in winemaking and Silicon Valley, Ashley Leonard, Founder and CEO of InnoVint , has developed a modern platform that tracks everything from the vineyard to the bottle. From getting granular with COG...
Exploring Wine Tech w/ Julien Fayard, Fayard Winemaking
Making wine in California, France, and even Serbia, consulting winemaker Julien Fayard has a broad view of the winemaking world. His constant monitoring, evaluation, and investment in winemaking technology benefit both his ow...
5 Years of XChateau w/ Amanda McCrossin & Charlie Fu
Five years in the making, reflecting on what has changed in the wine market
More Data, Less Sprays w/ Sarah Placella, Root Applied Sciences
Root Applied Sciences has created a data-driven solution to monitor the air for mildew and spray only when needed.
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About the Hosts
Robert Vernick
Robert Vernick is a wine blogger and podcaster at night, engaging his passion, while a Silicon Valley executive by day. Robert’s insight into the intersection of technology, social media, and wine provides some of the unique perspectives that XChateau delivers to its audience. His love of sharing wine has led Robert’s WineTerroir Instagram to 50,000+ followers. Robert was a Master of Wine Candidate and also holds the WSET Diploma.
Peter Yeung
Peter Yeung (pronounced “young”) is a leading wine business consultant, named one of Wine Business Monthly’s 2020 Wine Leaders. He is the author of award-winning Luxury Wine Marketing and was VP of Strategy & Biz Dev at Kosta Browne in Sonoma and Realm Cellars in Napa. Peter passed Stage 2 Theory of the Master of Wine Exam and holds the WSET Diploma and CIA Certified Wine Professional designations. Prior to wine, Peter was an executive in Silicon Valley and a consultant with McKinsey & Company.