XChateau Wine Podcast
A masterclass on the business of wine. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights.
Recent Episodes
What Price Communicates for Fine Wine
Peter dives into the various messages embedded in a winery’s decision to set price.
Library Release - Dissecting the Price of Luxury Wines
Discussing the luxury wine price segments, the types of luxury wine buyers, and how you need everything to be working right to build a luxury wine brand.
State of the Wine Collector w/ Charlie Fu, Los Angeles
With a lot of economic uncertainty in early 2023, the fine and luxury wine space has remained relatively robust. Charlie Fu, an LA-based lawyer, wine collector, Wine Berserkers moderator, and caviar purveyor , gives us his th...
Waste Prevention through Competitions and Chocolate w/ Katie Jackson,…
Katie Jackson leads the Sustainability Team of Jackson Family Wines, she describes some of the major programs they’ve undertaken.
Becoming a Sustainability Brand w/ Joseph Brinkley, Bonterra Organic …
Bonterra has pushed well beyond that with sustainability processes and certifications such as Climate Neutral, True Zero Waste, and now focusing on Regenerative Organics.
The Payback of Energy Efficiency w/ David Duncan, Silver Oak
Silver Oak, the 1st existing winery and new build winery to be LEED Platinum certified and be at the forefront of energy efficiency for the last 20 years.
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About the Hosts
Robert Vernick
Robert Vernick is a wine blogger and podcaster at night, engaging his passion, while a Silicon Valley executive by day. Robert’s insight into the intersection of technology, social media, and wine provides some of the unique perspectives that XChateau delivers to its audience. His love of sharing wine has led Robert’s WineTerroir Instagram to 50,000+ followers. Robert is a Master of Wine Candidate and also holds the WSET Diploma.
Peter Yeung
Peter Yeung (pronounced “young”) is a leading wine business consultant, named one of Wine Business Monthly’s 2020 Wine Leaders. He is the author of award-winning Luxury Wine Marketing and was VP of Strategy & Biz Dev at Kosta Browne in Sonoma and Realm Cellars in Napa. Peter is a Master of Wine Candidate and holds the WSET Diploma and CIA Certified Wine Professional designations. Prior to wine, Peter was an executive in Silicon Valley and a consultant with McKinsey & Company.