From improving quality to increasing customer loyalty, they believe taking a long-term view on sustainability proves it is a good investment.
Sustainability is just good business practice, according to Drew Bledsoe, former New England Patriots Quarterback and now founder and proprietor of Bledsoe Wine Estates, comprising three wineries in Washington and Oregon. Josh McDaniels, CEO, and Drew discuss their biodiversity initiatives in detail, as well as their people and packaging efforts, as part of their sustainability ethos. From improving quality to increasing customer loyalty, they believe taking a long-term view on sustainability proves it is a good investment.
Detailed Show Notes:
Drew’s background - grew up in Walla Walla, WA; NFL quarterback for 14 years; started Doubleback winery and now has 3
Josh’s background - also grew up in Walla Walla, worked at Leonetti for 10+ years, and worked with Paul Hobbs in Argentina
Sustainability is critical for wine because of the long-term, generational nature of the wine business
Easier to make investments in estate vineyards vs. contracted ones
Consumers expect luxury wine to be environmentally responsible
An early leader of people sustainability - focused on vineyard crew five years ago w/ higher pay, year-round employment, and full benefits, leading to benefits of not having to rehire and retrain crew
Other sustainability initiatives
Sustainability for the wine industry - with a long-term view, sustainability is a good investment and good business practice
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