Regional Marketing Episodes

As the wine world stumbles through difficult times (in early 2026), Karen MacNeil, author of The Wine Bible and co-founder of Come Over October, believes part of the disconnect stems from time. The fastness of the modern, social media fueled world and the slowness of wine. Her solution is to focus the narrative of wine with well-being and wine’s long-standing role as a beverage that brings people together. Detailed Show Notes: Karen’s background: author of The Wine Bible, writer, spe...

With a large domestic market for wine, US producers often don’t focus a lot on exports. Honore Comfort, VP of International Marketing for Wine Institute, lays out the benefits and challenges of exporting wines globally. She covers the top markets for US wine globally, the role Wine Institute plays in helping US exports, and the potential impacts of the current trade war. Detailed Show Notes: Wine Institute overview Members are CA wineries (>1,000) Public policy organization focused ...

She explains how parent company Veronafiere invested in the various Vinitaly products and allowed her to experiment.

As the world's most prominent Italian wine fair, Vinitaly attracts ~4,000 producers and turns the entire city of Verona into Vinitaly {. As Managing Director of Vinitaly, Stevie Kim has built a vast, international community around Vinitaly and its many other products surrounding it, becoming a "Vinitaly Marathon." Stevie goes into depth about why each product was started and how it plugs into the entire Vinitaly ecosystem in part 1 of this 2-part series. Detailed Show Notes: Stevie's backg...

With 88% of their wine exported, 93% of which is white, white wine is a big deal for New Zealand.

Safeguarding wines of personality from special vineyards (or “pagos”) across Spain

Theresa Olkus, Managing Director, and Steffen Christmann, President, discuss the history, goals, and role of the VDP and how the GG classification is bringing quality back to dry German wine.

The challenge Vino Nobile di Montepulciano faces against its bigger neighbor Montepulciano d’Abruzzo.

Too often known as just a value sparkling wine, Cava makes some of the world’s finest traditional-method sparkling wines. Ones that Javier Pagés, President of D.O. Cava, would like to see drunk on more occasions, especially with food. Javier gives us an o

Family-owned, diverse, and artisan are the key messages for Sonoma County wines, according to Michael Haney, Executive Director of Sonoma County Vintners. When people hear about the diversity of Sonoma wines around the world, they want to know more! Micha

While “cheap and cheerful” might have been an apt description of Australian wine 20 years ago when Yellowtail was the #1 wine brand in the US, “Made our Way” is the new Australian marketing campaign that emphasizes the complexities and innovation of the m

“You gotta be a little crazy to plant vines in New York,” Sam Filler of the New York Wine & Grape Foundation tells us. Yet, New York is the third-largest wine-producing state after California and Washington. It showcases a diversity of high quality, cool

Used to celebrate the drafting of the US Constitution and the Declaration of Independence, Madeira wines are the ultimate in American wines, though not made in America. Originating from shipping goods from Europe to America and being born from wines trav

“Even Cooler Than You Think” and “Where Wine Takes You” sum up not just what the Paso Robles region is about but also the names of marketing campaigns and the Paso Wine Country podcast. Chris Taranto, Communications Director of the Paso Robles Wine Count

Historic influences of both France and Germany have shaped the region of Alsace and its wines. Foulques Aulagnon, Export Marketing Manager of Conseil Interprofessionnel des Vins d’Alsace (aka - “CIVA” or “Wines of Alsace”) tells XChateau about how CIVA p