Technology Episodes

223
July 21, 2026

Creating Information from Data through Enolytics w/ Jesse Lange & Mark Evans

Sometimes data can be overwhelming. Being able to transform that data into actionable information can deliver high ROI. Jesse Lange, Managing Director of Lange Estate Winery, and Mark Evans, President of Triumph Advisors, discuss how Enolytics helps them make strategic decisions through actionable information in every part of their businesses, from DTC and wholesale into operational planning. Thanks to Enolytics for sponsoring this episode. Detailed Show Notes: Jesse’s background: 2nd ...
216
April 14, 2026

Getting more sales analytics manpower with AI w/ Jeremy Hart, Somm.ai

The on-premise side of wine analytics has traditionally been a black hole, not covered by other data services. Somm.ai changed that when they launched in 2021, now covering ~100k on-premise accounts in the US alone. The richness of data allows Somm.ai to help their clients benchmark, prospect for new accounts, and so much more. Jeremy Hart, Co-Founder and Chief Strategy Officer of Somm.ai, explains how it is more manpower vs a platform to accelerate on-premise sales. Detailed Show Notes: ...
211
Feb. 3, 2026

Modernizing Wine Collecting Productivity w/ Eric LeVine, CellarTracker

With ~1M registered users, CellarTracker (“CT”) is one of the core consumer apps for wine lovers. When Eric LeVine, Founder & CEO of CT, was last on XChateau in late 2021, they had just taken on investment to expand the business. Eric gives us a rundown of what has happened since, like launching a new mobile app and adding AI features, as well as what is coming down the pipe. Detailed Show Notes: CT now at 1M registered users, with monthly active users +40-50% since 2021 Team has...
209
Jan. 6, 2026

Managing Allocated Offerings w/ Peter Yeung & Byron Hoffman / Tyson Caly, Offset

Guest hosts and a host as the guest in this episode. Byron Hoffman and Tyson Caly, co-CEOs of Offset, a leading e-commerce platform for allocated offerings, interview host Peter Yeung about his new course, Allocated Wine Offerings: Best Practices. They get into the content of the course and also a wide range of topics related to allocated offerings. Detailed Show Notes: Co-hosts: Byron Hoffman, Tyson Caly, Co-CEOs of Offset, a wine e-commerce platform and brand studio Peter’s back...
196
July 11, 2025

Replicating the Farmer’s Eye w/ Kia Behnia & Mason Earles, Scout

Having met at the UC Davis Wine Executive Program, Kia Behnia, CEO, and Mason Earles, CTO, founded Scout to replicate the best sensor in the vineyard, “the farmer’s eye.” Leveraging off-the-shelf hardware, Scout uses AI to process images taken from a tractor to automate vineyard mapping, vine counting, yield forecasting, virus identification, and more. From managing vineyard assets to implementing precision agriculture to improve quality, Scout is harnessing the power of AI to optimize vineyard ...
195
June 27, 2025

Efficiency, then Sustainability with Praveen Penmetsa, Monarch Tractor

Praveen Penmetsa, CEO of Monarch Tractor, discusses the core benefits of using an electric tractor and how it works with farmers.
194
June 11, 2025

Helping wineries run better businesses w/ Ashley Leonard, InnoVint

Drawing on her background in winemaking and Silicon Valley, Ashley Leonard, Founder and CEO of InnoVint, has developed a modern platform that tracks everything from the vineyard to the bottle. From getting granular with COGS to automating TTB compliance, InnoVint gets the winery out of spreadsheets and into a modern, cloud-based, mobile-centric system. This system is designed to accomplish InnoVint’s mission: Helping wineries run better businesses. Detailed Show Notes: InnoVint overview - ...
193
June 1, 2025

Exploring Wine Tech w/ Julien Fayard, Fayard Winemaking

Making wine in California, France, and even Serbia, consulting winemaker Julien Fayard has a broad view of the winemaking world. His constant monitoring, evaluation, and investment in winemaking technology benefit both his own and his clients’ wineries. Julien offers insight into winemaking technology on both sides of the Atlantic, as well as some of the specific technologies he utilizes. Detailed Show Notes: Julien’s background: French, came to the US in 2006 and worked for Phillipe Melka...
191
May 2, 2025

More Data, Less Sprays w/ Sarah Placella, Root Applied Sciences

Root Applied Sciences has created a data-driven solution to monitor the air for mildew and spray only when needed.
188
March 20, 2025

Dialing in the Vineyard w/ Cody Ashurst & Lex Palmer, Phytech

Tracking vine trunk movements down to the 0.5-micron level, Phytech is leveraging technology to optimize vine irrigation.
187
March 5, 2025

A Medical Record for Each Vine w/ Shawn DeMartino, Sentinel

After struggling with tracking vineyard data firsthand, Shawn DeMartino, CEO and Founder of Sentinel, decided to create a solution with his partner. Enabling vine by vine mapping and data collection that could stand the test of time enables vineyard managers to increase the lifespan of a vineyard, manage viruses, and effectively create a “medical record” for each individual vine. Detailed Show Notes: Shawn’s background - winemaking, viticulture, now general management Sentinel was a Cov...
180
Nov. 13, 2024

Always have distribution w/ Cheryl Durzy, LibDib

Having struggled to manage and maintain distribution for her family winery, Cheryl Durzy, CEO of LibDib, decided to start her own distributor. In comes LibDib, a tech-enabled distributor that lets any alcohol producer have distribution in most of the key US markets. Cheryl provides background on the US 3-tier system, the role of a distributor, and how LibDib is helping producers get distribution, enable wine sales, and become a tech platform for other distributors. Detailed Show Notes: US ...
150
Aug. 5, 2023

The Smart Farm w/ Kia Behnia, Neotempo Wines

Kia maps opportunities he sees in weeding, irrigation, mildew prevention, & automated crop evaluation as part of the foundation of a new “Smart Farm.”
144
May 11, 2023

Digital Transformation of Online Grocery & Wine w/ Jessica Kogan, Vintage Wine Estates

Jessica Kogan, Chief Growth & Experience Officer of Vintage Wine Estates, gets into the trends, key success factors, and the opportunity that online grocery represents.
119
Oct. 5, 2022

Designing Better Wine Sales w/ Katherine Cole & Jon Krauss, Vin Agency

“Wine is an emotional sale, not a rational one.” making storytelling and the immersive nature of web design critical for DTC wine sales
102
June 1, 2022

Cork Consistency w/ Francois Margot, Diam Corks

Francois Margot, Director of Sales, North America describes how Diam is creating corks with choices and consistency for aging, oxygen transfer, and initial oxygen release.
101
May 25, 2022

Library Release - The Global Cork Market w/ Carlos de Jesus, Amorim Corks

We discuss the various uses of cork, the differences between corks and other closures, and how the business of cork has evolved over the decades.
96
April 20, 2022

Low/No Alcohol Wines w/ BevZero's Debbie Novograd & Kayla Winter

The low and no alcohol wine space is growing rapidly. Enough so that a company specializing in spinning cone technology to reduce alcohol, ConeTech, changed their name to BevZero.
91
March 16, 2022

Standing Out via AR and Celebrities w/ Ming Alterman, 19 Crimes

Re-imagining what a wine brand could be, 19 Crimes has had many innovations, but found lasting success with augmented reality and celebrity partnerships with Snoop Dogg and Martha Stewart.
76
Nov. 10, 2021

Productivity and Community with Eric LeVine, CellarTracker

Building the app while on sabbatical from Microsoft in 2003, Eric LeVine, CEO and founder of CellarTracker, had been close to a one-person show until recently.  Yet, he’s built one of the most useful productivity tools for wine collectors, an engaged comm
75
Nov. 3, 2021

Fine Wine End-to-End w/ Don St. Pierre and Adam Lapierre MW

As the only fine wine end-to-end solution in the US, Vinfolio has recently launched its wine investment service, leveraging its deep expertise in the fine wine arena. Don St. Pierre, Executive Chairman, and Adam Lapierre MW, President, tell us about Vinfo
66
Sept. 1, 2021

Crypto and Wine w/ Jeff Andrews & Ray McKee, Trothe Winery

Jeff Andrews was such a crypto fan that he built 4 crypto mining rigs in his family’s winery lab. A mini-meltdown of one of the rigs didn’t diminish his enthusiasm, making it a no-brainer for Trothe, the new winery based on the best blocks of the 1,300 a
51
May 19, 2021

Mailing Lists for European Wineries w/ Kevin Sidders, VinConnect

For the first time, European wineries can have direct relationships with customers, and lovers of many European wineries can consistently secure access to their favorite wines via the VinConnect platform.  Founder and President, Kevin Sidders, explains ho
49
May 5, 2021

Drink Better Wine w/ Heini Zachariassen, Vivino

Focused on helping the casual wine consumer buy better wine, Vivino has spent over 10 years building its database of wines, creating a structured tastings database, and network of merchants to make buying better wine more convenient. Heini Zachariassen,