Episodes

Displacing pen and paper isn’t that easy in the wine world. SevenFifty, an online wine marketplace, has been innovating in the full value chain of wine to bring things online. Starting with distributors, Aaron Sherman, CEO of SevenFifty, tells Robert an

A year that felt like a century...tariffs, the Covid-19 pandemic, massive wildfires, social upheavals for both gender and race...2020 is one for the record books. Carlton McCoy, CEO of Heitz Cellars, and Jane Anson, writer for Decanter Magazine and autho

With four years of extreme fire season in Northern California, the study and importance of smoke taint is at all-time highs. Leading the charge is Dr. Anita Oberholster of UC Davis, who is collaborating globally to better understand the chemistry of smok

Robert and Peter discuss how luxury wines are priced, delving into the core insights from the Pricing Chapter of Peter’s book, Luxury Wine Marketing. They discuss the luxury wine price segments, the types of luxury wine buyers, and how you need everythin

A global think tank, a research and action institute, ARENI Global is dedicated to understanding and sharing knowledge around the world of fine wine.  Pauline Vicard, the Co-Founder and Executive Director, shares ARENI’s definition of fine wine and detail

Jeff Zacharia, President of Zachy’s, the global leader in wine auctions, tells us about how they made wine auctions more fun, have been moving to studio sales and bidding parties without live auctions, and how they narrowly escaped being swindled by Rudy

With a 25 year history, WineBid is the oldest and largest online wine auction site.  The original wine re-commerce platform, Russ tells us about the auction process from the buyer and seller perspective as well as all the data they collect and display for

In this episode, we learn about the wine auction market from Jaime Ritchie, Worldwide Head of Wine at Sotheby’s, one of the leaders in the space.  We discuss how wine auctions work, how finding in-demand wines to sell is the current challenge, and the inc

In this episode, Robert Vernick and Peter Yeung interview Tom Lutz, Founder & Creator of Repour Wine Saver, one of the leading new inventions in wine preservation technology. We discuss the technology, how people have learned about it, the differences be

In this episode, Robert Vernick and Peter Yeung interview Greg Lambrecht, Founder & Chairman of Coravin, leading wine preservation and access technology.  We discuss the technology, how to get the most out of the Coravin, how people learn about coravin, a

In this episode, Robert Vernick and Peter Yeung interview Paul Yanon, Vice President of Wine, for Colangelo & Partners, a New York-based PR agency focused on wine, food, and spirits.  We discuss the differences between working with European vs. American w

In this episode, Robert Vernick and Peter Yeung interview Morgan Moore, Director, and Alex Fondren, Associate Director, of Glodow Nead Communications, one of the largest independent lifestyle PR agencies focused on hospitality, food and beverage, retail,

In this episode, Robert Vernick and Peter Yeung interview Stephanie Teuwen, President and Co-Founder of Teuwen Communications, an award-winning, PR agency focused on food, wine, and spirits.  We discuss what a PR firm does in wine, how wine PR differs fro

In this episode, Robert Vernick and Peter Yeung interview Carlos de Jesus, Director of Marketing and Communications for Amorim Cork in Portugal, the largest cork company in the world which is celebrating its 150 year anniversary in 2020.  We discuss the v

In this episode, Robert Vernick and Peter Yeung interview Brian Retherford, founder of Claudine Wines, a modern, American micro-negociant. We discuss the wine market inefficiencies that make a negociant model possible, how the wines of Claudine differ fr

In this episode, Robert Vernick and Peter Yeung interview Juliana Colangelo, Vice President of Colangelo & Partners’ San Francisco Office.  Colangelo & Partners is an integrated communications agency for food, wine, and spirits brands.  Robert and Peter d

In this episode, Robert Vernick and Peter Yeung interview wine influencer Nicole Muscari (Instagram: @grapechic).  Nicole tells Robert and Peter about her journey from a career in dance to fashion and then into wine.  Having built a 23.5k+ Instagram follo

In this episode, Robert Vernick and Peter Yeung interview John Jackson (Instagram: @attorneysomm), an attorney by day, wine drinker by night.  We ask John about how he got started in wine blogging and built his 11,000+ Instagram account in less than two y

In this episode, Robert Vernick and Peter Yeung interview Taylor Wilson (Instagram: @thiswaywithtay) about becoming a full-time wine influencer on Instagram from a career in real estate. Robert and Peter discuss how Taylor’s mother’s love of wine inspired

In this episode, Robert Vernick and Peter Yeung interview Georgia Panagopoulou (Instagram: @wine.gini) about creating digital content on social media and supporting wineries in the digital marketing space. Robert and Peter discuss Georgia’s experience wit

In this episode, Robert Vernick and Peter Yeung interview Amanda McCrossin (Instagram/YouTube: @sommvivant; former Sommelier at Press Napa Valley) about creating content on social media and telling the stories behind the wines. Robert and Peter discuss ho

In this episode, Robert Vernick and Peter Yeung interview Charlie Fu (Instagram: @clayfu.wine and Wine Berserkers moderator: c fu) about wine collecting and the impact of social media. Robert and Peter discuss how Charlie got into wine, his engagement in

In this episode, Robert Vernick and Peter Yeung interview Super Bowl Champion and founder of The Wine MVP wine club Will Blackmon about his love of wine and how he ended up in the wine business. Robert and Peter discuss the NFL and wine, how Will got into

In this episode, Robert Vernick and Peter Yeung discuss building and managing a brand page on social media for wineries, retailers, and other wine businesses. Robert and Peter discuss how to get started, build followership, engage with your audience, and