Brand Launch Episodes

Believing in your wine w/ Luisa Amorim, Mirabilis
Nov. 25, 2025

Believing in your wine w/ Luisa Amorim, Mirabilis

Building the white wine category in the Douro

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The Long View to a Global Icon w/ Lamberto Frescobaldi, Ornellaia
Nov. 12, 2025

The Long View to a Global Icon w/ Lamberto Frescobaldi, Ornellaia

The Frescobaldis have a long-term view which has enabled Ornellaia to become a global icon.

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Flexibility, not Sobriety w/ Maggie & Rodolphe Frerejean-Taittinger, French Bloom
Oct. 18, 2025

Flexibility, not Sobriety w/ Maggie & Rodolphe Frerejean-Taittinger, …

Pairing their need for a complex substitute for wine, for both pregnancy and professional network, Maggie Frerejean-Taittinger and friend Constance Jablonski enlisted Maggie’s husband, Champagne and Cognac winemaker Rodolphe ...

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Do Everything with Passion w/ Arianna Occhipinti
July 8, 2024

Do Everything with Passion w/ Arianna Occhipinti

Occhipinti focuses on expressing terroir through natural farming and winemaking

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Going Against the Grain w/ Malek Amrani, The Vice
Aug. 21, 2023

Going Against the Grain w/ Malek Amrani, The Vice

The Vice is showcasing the full spectrum of Napa Valley starting at $29 a bottle.

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Playful Concept, Serious Wines w/ Kyle MacLachlan, Pursued by Bear
April 21, 2023

Playful Concept, Serious Wines w/ Kyle MacLachlan, Pursued by Bear

Kyle MacLachlan details his journey of starting Pursued by Bear

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Shattering Glass Ceilings w/ Jen & Zach Pelka, Une Femme
Dec. 1, 2022

Shattering Glass Ceilings w/ Jen & Zach Pelka, Une Femme

Une Femme was supposed to be an in-house wine brand for their Champagne Bars The Riddler to now the fastest-growing sparkling wine in the US.

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Selling Celebrity w/ Albert Hammond Jr. of Jetway & The Strokes
Nov. 16, 2022

Selling Celebrity w/ Albert Hammond Jr. of Jetway & The Strokes

The idea to start Jetway came from drinking Aperol Spritzes in Italy and thinking it should be canned and modernized.

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Exploring American Sparkling Wine w/ Michael Cruse, Ultramarine & Cruse Wine Co
May 11, 2022

Exploring American Sparkling Wine w/ Michael Cruse, Ultramarine & Cru…

Sparkling wine is trending at the moment and no brand best embodies the trend more than cult California sparkling wine producer Ultramarine.

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Crafting a Brand for Millennials w/ Ben Matthews, Terratorium Wines
March 30, 2022

Crafting a Brand for Millennials w/ Ben Matthews, Terratorium Wines

Hear about how Terratorium is creating brand alignment with its Millennial customers.

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Crafting Wines for Consumers w/ Nicholas Hammeken, Hammeken Cellars
Feb. 16, 2022

Crafting Wines for Consumers w/ Nicholas Hammeken, Hammeken Cellars

Having studied what was important to wine consumers working at Oddbins, a British wine retailer, Nicholas Hammeken, Founder and Director of Innovation at Hammeken Cellars, founded a company focused on crafting Spanish wines that match consumer preferences

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Making Wine Approachable w/ Mark Warren & Tom Beaton, FitVine
Feb. 2, 2022

Making Wine Approachable w/ Mark Warren & Tom Beaton, FitVine

Wondering why there was only beer and spirits, but no wine at Crossfit events and races, Mark Warren and Tom Beaton, Founders of FitVine, decided to start their own brand. With a goal of making wine more transparent and approachable, FitVine aims to “fit

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