The idea to start Jetway came from drinking Aperol Spritzes in Italy and thinking it should be canned and modernized.
Being the lead guitarist of the band, The Strokes, and with a celebrity roster of investors including Joaquin Phoenix and Nick Hoult, one might believe that Albert Hammond Jr.’s new wine seltzer, Jetway, should have an easy path to take off. However, creating a product from ideation to quality in a can, starting a new business and raising money, and getting that wine seltzer into stores, restaurants, and people’s hands was more like launching a new band for Albert. It takes a lot of effort, and there are a lot of unknowns as to what might help it stick. Albert tells the story of the first year of Jetway and how celebrity has helped but is far from enough to make the product successful.
Detailed Show Notes
Jetway’s founding - the idea came from drinking Aperol Spritzes in Italy and thinking it should be canned and modernized
Celebrity alcohol brands are growing, partially to diversify business interests and following the success of George Clooney’s tequila brand
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