Brand Launch Episodes

After retiring twice, Chris Baker, President of Brassfield Estate, was lured back in by a unique opportunity to build one of the world’s largest monopoles in the High Valley AVA of Lake County, California. Its unique volcanic terroir is now being scaled nationally with a 10 year contract and national alignment with Southern Glazers. Chris describes the best practices in working with distributors and partnering together to create a successful brand, built on trusted relationships. Detailed ...

Building the white wine category in the Douro

The Frescobaldis have a long-term view which has enabled Ornellaia to become a global icon.

Pairing their need for a complex substitute for wine, for both pregnancy and professional network, Maggie Frerejean-Taittinger and friend Constance Jablonski enlisted Maggie’s husband, Champagne and Cognac winemaker Rodolphe to found French Bloom. With four years of R&D prior to launch and constant refinement since, French Bloom aims to redefine the alcohol free premium sparkling wine space. Maggie & Rodolphe delve into the creation of French Bloom, exploring its core markets, target customers, ...

Occhipinti focuses on expressing terroir through natural farming and winemaking

The Vice is showcasing the full spectrum of Napa Valley starting at $29 a bottle.

Kyle MacLachlan details his journey of starting Pursued by Bear

Une Femme was supposed to be an in-house wine brand for their Champagne Bars The Riddler to now the fastest-growing sparkling wine in the US.

The idea to start Jetway came from drinking Aperol Spritzes in Italy and thinking it should be canned and modernized.

Sparkling wine is trending at the moment and no brand best embodies the trend more than cult California sparkling wine producer Ultramarine.

Hear about how Terratorium is creating brand alignment with its Millennial customers.

Having studied what was important to wine consumers working at Oddbins, a British wine retailer, Nicholas Hammeken, Founder and Director of Innovation at Hammeken Cellars, founded a company focused on crafting Spanish wines that match consumer preferences

Wondering why there was only beer and spirits, but no wine at Crossfit events and races, Mark Warren and Tom Beaton, Founders of FitVine, decided to start their own brand. With a goal of making wine more transparent and approachable, FitVine aims to “fit