Marketing Episodes

Five years in the making, reflecting on what has changed in the wine market

With many macro headwinds for the wine world, Gino Colangelo, founder of Colangelo PR, felt the negative and often poorly fact-checked press around alcohol and health posed an existential threat. Teaming with Karen McNeil of ...

Tastry has turned to leveraging AI and their consumer preferences and wine chemistry databases to help wineries sell wine

Giampiero was excited to join the “Champions League” of wine but also had to convince the local community that this outside investment would be good for Brunello di Montalcino.

She explains how parent company Veronafiere invested in the various Vinitaly products and allowed her to experiment.

As the world's most prominent Italian wine fair, Vinitaly attracts ~4,000 producers and turns the entire city of Verona into Vinitaly {. As Managing Director of Vinitaly, Stevie Kim has built a vast, international community ...

With 88% of their wine exported, 93% of which is white, white wine is a big deal for New Zealand.

Wine podcast are becoming a more meaningful channel to market wines to consumers and create new experiences.

Fabyola Soares, Global Senior Wine Education Manager at Martell Mumm Perrier-Jouët, describes her team of 30 Brand Ambassadors, their mission, their role, and what traits make them great.

The Vice is showcasing the full spectrum of Napa Valley starting at $29 a bottle.

Trained in chemistry and born blind, Hoby Wedler , an entrepreneur and sensory expert, has trained his palate to pick up aromas and nuances in wine more acutely than most. Hoby describes how he does "Tasting in the Dark," wh...

Jessica Kogan, Chief Growth & Experience Officer of Vintage Wine Estates, gets into the trends, key success factors, and the opportunity that online grocery represents.

Peter dives into the various messages embedded in a winery’s decision to set price.

Discussing the luxury wine price segments, the types of luxury wine buyers, and how you need everything to be working right to build a luxury wine brand.

Bonterra has pushed well beyond that with sustainability processes and certifications such as Climate Neutral, True Zero Waste, and now focusing on Regenerative Organics.

Allocated wine offers are unique event-based sales methods, which limit how much customers can buy, create new challenges and best practices, unlike other sales channels.

Une Femme was supposed to be an in-house wine brand for their Champagne Bars The Riddler to now the fastest-growing sparkling wine in the US.

Hear about how Terratorium is creating brand alignment with its Millennial customers.

Wondering why there was only beer and spirits, but no wine at Crossfit events and races, Mark Warren and Tom Beaton, Founders of FitVine, decided to start their own brand. With a goal of making wine more transparent and approachable, FitVine aims to “fit

Ever been curious about the claims people make about “clean wines”? In the same camp as “natural wines” and “better for you wines,” clean wines have no definition and often deploy misleading marketing to get you to buy their wines. They take advantage of

With a vision to democratize wine for every wine drinker in the US, Underground Cellar’s founder and CEO Jeffrey Shaw and COO Jeff Hardy are focused on building a unique and disruptive platform for buying wine.  Leveraging gamification principles, Undergr

Part two of our interview with Damien Wilson, Hamel Family Chair of Wine Business at Sonoma State University, focuses on what wineries can do to align their brand, marketing messages, and how they sell wine to Millennials. From hospitality to various mark

With values and attitudes formed around the turn of the 21st century, Millennials want fulfilling careers, are more into environmental and social causes, and grew up in the social media era. Damien Wilson, Hamel Family Chair of Wine Business at Sonoma St

“The last frontier of Europe,” “A pristine region,” “A mosaic of soil varieties and temperatures” are all ways João Gomes de Silva, Board Member of Sogrape, describes the Alentejo wine region. João tells us about the evolution of Portugal’s wine industry