Marketing Episodes

“The last frontier of Europe,” “A pristine region,” “A mosaic of soil varieties and temperatures” are all ways João Gomes de Silva, Board Member of Sogrape, describes the Alentejo wine region. João tells us about the evolution of Portugal’s wine industry

“Ura-what?, Ura-where?” Selling Uruguayan Tannat has many challenges, recognizing both the country and the signature variety not well known globally. However, Christian Wylie, General Manager of Bodega Garzón, and owner Alejandro Bulgheroni have risen t

In this episode host Robert Vernick and co-host Peter Yeung wrap up their series on standing out from the crowd. This episode will focus on the evolution of brand marketing and what wineries should be doing to keep up with trends. Stay tuned to hear Rober